Chai Chariot
for Chai Chariot.
Ragi Media developed a cohesive brand identity and a series of creative brand applications for Chai Chariot, a mobile tea-selling concept inspired by traditional Indian tea culture and the charm of a travelling chariot, bringing together heritage, authenticity and a distinctive tea experience.
**Bringing Tradition to Life Through Distinctive Branding**
Ragi Media developed a comprehensive visual identity for Chai Chariot, built around the concept of a traditional tea kettle integrated with a chariot-inspired design. The creative direction focused on capturing the essence of Indian tea culture while creating a memorable and recognisable brand personality. Using a rich forest green and golden yellow colour palette, complemented by customised vintage typography and ornamental design elements, we established a visual identity that reflects tradition, warmth and authenticity. The branding extended across multiple applications, including takeaway cups, packaging, employee uniforms, aprons, storefront signage, promotional displays and merchandise. Our design approach combined logo development, colour selection, typography, visual storytelling and realistic brand applications to create a consistent identity across customer touchpoints. **Scope of Work:** Brand Identity Development, Logo Design, Creative Direction, Brand Guidelines, Typography, Colour Palette Development, Packaging Design, Merchandise Design and Brand Applications.
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