The Secret Garden Brand Identity & Logo Design
for The Secret Garden.
A fresh and distinctive brand identity created for The Secret Garden
The Secret Garden is a complete brand identity project developed by Ragi Media to create a distinctive, recognisable and consistent visual presence.
The identity is centred around a custom logo combining botanical and architectural elements within a contemporary badge-style structure. The visual system uses a carefully selected green, deep red and soft neutral palette, helping create a natural yet distinctive brand personality. Beyond the primary logo, we developed a complete identity system including the logo symbol, logo badge, alternative logo arrangement, typography system, colour specifications, clear-space and alignment guidelines, correct and incorrect logo usage, and a custom repeating brand pattern. The typography system uses Myanmar MN, supported by defined regular and bold variations. The guidelines also establish practical rules for maintaining consistency across different environments—from avoiding off-brand colours and distorted logo treatments to ensuring legibility across different backgrounds and formats. To demonstrate how the identity could work beyond the guideline document, the brand system was extended across practical applications including menu design, outdoor branding/signage, promotional materials, apparel and corporate stationery. These applications help create one consistent visual language across customer touchpoints. The result is a flexible identity system that gives The Secret Garden a recognisable visual character while providing clear guidelines for future brand communication.
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