Insights

Ideas on design,
business and growth.

Practical perspectives on branding, digital experience, packaging, communication and the role design plays in building stronger businesses.

Brand strategy is a decision system, not a document.

The best strategies are short, sharp and used weekly. Here is how we write them, and what usually goes wrong.

Six practical constraints we apply on every packaging project, from category audits to hand tests at the shelf.

Why the best hospital and medtech brands quietly outperform louder ones, and how to design for anxious audiences.

Rebrands are expensive, disruptive and often unnecessary. A shorter list of situations where a refresh is enough.

Have a business challenge?

Whether you're launching, repositioning or preparing for the next stage of growth, RAGI can help build the creative foundation.