Cothas Coffee is a legacy South Indian coffee brand with more than 75 years of heritage. Ragi developed a refreshed visual communication system that brings this legacy into a more contemporary format through packaging, cultural supergraphics, retail communication, social media creatives, signage, and campaign design.
The identity draws inspiration from Karnataka and South Indian culture, using familiar regional motifs, warm colours, traditional coffee references, and modern typography to create a consistent brand language across multiple touchpoints.
The challenge was to modernize a 75+ year legacy brand without losing the familiarity, trust, and South Indian character that customers already associate with Cothas Coffee. The new system had to work consistently across packaging, retail, signage, social media, campaigns, and new product categories while still feeling rooted in Karnataka’s culture and coffee traditions.
The strategy was to build a visual system that feels deeply South Indian while remaining clean, contemporary, and scalable. We used Karnataka-inspired cultural motifs, coffee rituals, heritage colours, bold typography, and flexible supergraphics to create one consistent language across packaging, retail, social media, campaigns, signage, and future brand applications.
We began by studying Cothas Coffee’s heritage, existing brand assets, customer familiarity, and the visual culture of Karnataka. From there, we developed a flexible design language using South Indian-inspired motifs, coffee elements, typography, colours, and supergraphics.
The system was then tested and adapted across packaging, social media, retail signage, store communication, campaigns, and promotional materials to ensure the brand remained consistent, recognizable, and easy to scale across different touchpoints.
Ragi created a unified visual identity system that connects Cothas Coffee’s heritage with a more modern and flexible brand presence. South Indian-inspired supergraphics, warm colour palettes, strong typography, cultural motifs, and coffee-led visuals were combined into one scalable design language.
The solution works seamlessly across packaging, retail spaces, signage, social media, campaigns, and promotional communication—helping Cothas maintain its legacy while presenting a more consistent, contemporary, and recognizable brand experience.
Visual Identity • Packaging Design • South Indian Supergraphics • Typography & Colour System • Social Media Creatives • Retail Signage • Store Communication • Campaign Design • Promotional Materials • Product Launch Creatives
The refreshed visual system gives Cothas Coffee a more consistent, contemporary, and recognizable brand presence while preserving its 75+ years of South Indian heritage. The new design language strengthens communication across packaging, retail, social media, campaigns, and store touchpoints, creating a flexible foundation for future growth.
